19th Mile: Extending the Frontiers of Sales Productivity
Vijay Gogoi, CEO
CRM started as a rolodex which has now evolved into an essential tool for sales and marketing. As the demand grows, the number of CRM solutions also grows.However, not every CRM software is flexible enough and friendly for sales representatives. Designing such software is a quite difficult task which should address a few important challenges. As the sales processes differ in every company and the CRM isn’t aligned with the current sales process that they know and are used to, it is extremely important that the CRM solution is customizable. Another challenge that should be focused on is Data importing and exporting. Data being the fuel, the representatives want the data to be stored securely. Data loss may put the company in a dreadful condition.
Looking to address these challenges, 19thMile has developed a sales acceleration platform. Vijay Gogoi, Founder and CEO of the company says, “Increasing sales productivity is multi-faceted problem that requires effort in several areas. However, current sales technologies focus only on sales process. The 19thMile sales platform allows an organization to address dimensions such as proactive data driven decision-making, centralization of sales information, auto guidance to frontline sales, coaching, and content. This is in addition to basic sales process automation like activity & lead tracking, quote generation and workflows. All this can be done through one platform, without the need for expensive and time consuming integrations.”
Comprehensive analytics
19thMile has a library of 50+ metrics which are in-built. These metrics are calculated daily and aggregated as per the organization’s hierarchy. A manager can view team maps for every metric. Setting and deploying these metrics can be done in a fraction. Targets can be assigned individually by the managers to every individual based on their performance in dynamic sales environment.
"The 19thMile Sales Platform allows an organization to address dimensions such as proactive data driven decision-making, centralization of sales information, auto guidance to frontline sales, coaching, and content"
Automated data-driven sales coaching
The analytics that 19thMile generates is used to provide algorithm driven sales coaching to sales representatives. Data-driven sales coaching deals with the risks and provides early warnings. These instructions support the representatives even if they don’t get inputs from their managers which, in turn, help the managers focus on the higher-order issues.
Integrated sales academy and intelligent content delivery
19thMile has an in-built sales academy, which provides high quality content from trainers and publishers like Harvard Business Publishing, Coursera. The academy delivers the content in the form of context as the content gets consumed more effectively when it is presented in the form of context.
19thMile is completely configurable through a web interface. It’s flexible enough to hold different types of sales process across the industries. All the parameters that the app works on such as structure, role, metrics, and targets are easily configured.
Moving ahead, the company is about to launch a full-fledged web version of CRM solutions in the future. It also plans to roll out an AI powered e-mail outreach module in 2019, which is a major area for productivity.
19thMile has a library of 50+ metrics which are in-built. These metrics are calculated daily and aggregated as per the organization’s hierarchy. A manager can view team maps for every metric. Setting and deploying these metrics can be done in a fraction. Targets can be assigned individually by the managers to every individual based on their performance in dynamic sales environment.
"The 19thMile Sales Platform allows an organization to address dimensions such as proactive data driven decision-making, centralization of sales information, auto guidance to frontline sales, coaching, and content"
Automated data-driven sales coaching
The analytics that 19thMile generates is used to provide algorithm driven sales coaching to sales representatives. Data-driven sales coaching deals with the risks and provides early warnings. These instructions support the representatives even if they don’t get inputs from their managers which, in turn, help the managers focus on the higher-order issues.
Integrated sales academy and intelligent content delivery
19thMile has an in-built sales academy, which provides high quality content from trainers and publishers like Harvard Business Publishing, Coursera. The academy delivers the content in the form of context as the content gets consumed more effectively when it is presented in the form of context.
19thMile is completely configurable through a web interface. It’s flexible enough to hold different types of sales process across the industries. All the parameters that the app works on such as structure, role, metrics, and targets are easily configured.
Moving ahead, the company is about to launch a full-fledged web version of CRM solutions in the future. It also plans to roll out an AI powered e-mail outreach module in 2019, which is a major area for productivity.
