BingoForge: Enabling Hotels to Maximize Direct Sales and Revenues
Zubin Bilimoria,CEO
The rise of online travel agents(OTA) has transformed our approach to travel. For hotels, however, the trend has brought in quite a few disadvantages; the leading one being that they are now obligated to pay a large share of the income as commissions. Partnering with OTAs may also require hotels to adhere to additional set of terms and conditions. On top of this, using OTAs doesn’t eliminate the need to have a website with booking abilities. Consequently, every hotel today is striving to drive more direct sales and reduce their OTA business.
This is where Mumbai headquartered BingoForge is carving out a niche. Headed by Zubin Bilimoria as the CEO, BingoForge is helping hotels accelerate direct sales revenues using their own sales resources, through its offering - Bingo Sales CRM platform. The system enables sales teams to focus and close more sales, instead of investing their energy on basic entry work which may or may not aid in the decision-making process.
Automated Sales Processes
Based on an open ERP system, Bingo Sales CRM is a user-friendly vertical-specific platform that automates the entire sales lifecycle, enabling users to track and follow-up on leads. Users can also leverage the system to exchange quotations, proforma invoices, queries while picking up the customer information from the inbuilt contact management system in a jiffy. Bingo’s CRM also boasts of an inbuilt sales reporter that further
enhances the capabilities of the sales teams. Developed as an app, the Bingo Sales Reporter enables users to schedule meetings and take notes while picking up the time, date and location automatically at the meeting site. Real-time reports, dashboard, and MIS systems only add to the robustness of the platform. Zubin reveals that hotel partners have, in fact, witnessed 32% more incremental revenues from direct sales within a year of implementing Bingo’s CRM.
"BingoForge brings over 30 years of Travel, and Hospitality Sales & Operations expertise. We are not here to study the domain, but to listen to our hotel partners’ challenges and build solutions around them"
Despite CRM solutions promising to deliver dramatic improvements across verticals, Zubin shares that the hospitality industry has been particularly reluctant in adopting such technologies; the prime reason being lack of awareness. Hence, Bingo Forge takes a consultative approach whereby the company educates and handholds hotels throughout the journey. Zubin adds, “BingoForge brings over 30 years of Travel, and Hospitality Sales & Operations expertise. We are not here to study the domain, but to listen to our hotel partners’ challenges and build solutions around them.”
100% Successful GDS Audits
Connecting to a GDS network is crucial in the hospitality industry. However, it has been observed that many hotels, especially in India, are unaware of what their content looks like on the GDS. With inaccurate information and rates, this could result in hotels losing out big on the sales. As opposed to solution providers who often end their roles after connecting hotels to a GDS platform, BingoForge conducts extensive audits which so far have yielded 100% success with hotels receiving reservations from travel agencies across the globe.
Currently, the company is in the process of launching Sales Training and Processes Management Program for hoteliers. Customers can also expect Bingo Sales CRM to be enhanced with more features and integrations.
"BingoForge brings over 30 years of Travel, and Hospitality Sales & Operations expertise. We are not here to study the domain, but to listen to our hotel partners’ challenges and build solutions around them"
Despite CRM solutions promising to deliver dramatic improvements across verticals, Zubin shares that the hospitality industry has been particularly reluctant in adopting such technologies; the prime reason being lack of awareness. Hence, Bingo Forge takes a consultative approach whereby the company educates and handholds hotels throughout the journey. Zubin adds, “BingoForge brings over 30 years of Travel, and Hospitality Sales & Operations expertise. We are not here to study the domain, but to listen to our hotel partners’ challenges and build solutions around them.”
100% Successful GDS Audits
Connecting to a GDS network is crucial in the hospitality industry. However, it has been observed that many hotels, especially in India, are unaware of what their content looks like on the GDS. With inaccurate information and rates, this could result in hotels losing out big on the sales. As opposed to solution providers who often end their roles after connecting hotels to a GDS platform, BingoForge conducts extensive audits which so far have yielded 100% success with hotels receiving reservations from travel agencies across the globe.
Currently, the company is in the process of launching Sales Training and Processes Management Program for hoteliers. Customers can also expect Bingo Sales CRM to be enhanced with more features and integrations.
