Sell.Do:Automating Sales and Marketing Cycle with Innovative Cloud-based CRM for Real Estate

CIO Vendor In today’s age, real estate firms are in a continual war battling for customers and market share in a dynamically competitive atmosphere. Additionally, real estate sales, marketing cycles and post sales have long durations. In such an environment, insightful data and mapping each client’s journey can prove to be a successful plan. And it is for that reason, real estate firms and agents need to seamlessly integrate functionalities and procedures, rather than work with different vendors for different processes, that permit them to optimize the efficiency and save time. Cloud CRM plays a key component that meets the sales and marketing fissures and determines the course of the revenue streams. Perfectly understanding the crucial need for efficiency within the real estate sector and arguably one of the market leaders is Sell.Do, headquartered in Pune, with its cutting-edge cloud-based Sales and Marketing Automation Platform For Real Estate.

Sell.Do was conceptualised out of the need to bridge the massive gap between the sales and marketing processes of real estate companies. “We noticed that there was no view of the performance or status of each lead generated from the marketing campaign. So, we started to build a system that gives a complete view of each and every lead generated from marketing campaigns. Sell.Do has been able to improve conversation rates of companies by an average of more than 20 percent,” says Praveen Kumar, CEO, Sell.Do.

Aiming for exclusivity, the feature-rich platform was designed with in-built cloud telephony for pre-sales, inventory management and it also proffers an integrated sales & marketing report which is not available in the majority of CRMs in the market and is the USP of the company.
The in-built cloud telephony system is powered by AI and auto-mates most of the pre-sales processes and provides intelligence on each prospect. It is embedded with features like auto lead capture, auto lead routing and auto dialler to ensure that any new enquiry made through a myriad of sources is instantly assigned to a pre-sales rep based on availability, project and workload. Additionally, it provides intelligence on setting up engaging follow-up calls and smartly pushes them higher in the sales funnel. All this can be viewed in a holistic manner by the managers as well.



“Sell.Do has been able to improve conversation rates of companies by an average of more than 20 percent.”



As per Praveen’s expansive industry knowledge, email marketing if handled correctly generates the highest ROI. The company leverages this within its product to enable companies to set up a host of email marketing strategies. “It makes sure that the right message is sent at the right time to the consumer, with zero efforts from the marketing team,” adds Praveen.

Having carved a niche for itself in this domain, Sell.Do has already begun working towards its future goals with the team having developed, and currently testing, an AI engine that has the ability to execute complete media plans and optimize campaigns in real-time to achieve the best results. Designed for every industry, the offering will eliminate the dependency of brands on agencies to track campaigns. Also, it will offer a 360-degree CRM system for real estate companies that will map the complete cycle from creating and setting up ads to getting the payments.