OneDigiFlow: Innovative CRM Platform Streamlining MSMEs’ Entire Sales Lifecycle
MSME sector forms a significant portion of the Indian market and several researches conducted reflect that it contributes close to 30 percent of the country's GDP. In fact, the MSME segment is anticipated to contribute up to 50 percent by 2025. However, to achieve this forecasted growth, they will have to evolve to meet the changing needs of their customers. With the customers now being better informed, MSMEs are increasingly implementing CRM solutions to boost their engagement and retention. While there are a myriad of solutions available in the market, most of the solutions are targeted to cater to large enterprises. It becomes overwhelming for an entrepreneur to effectively manage such solutions. MSMEs need a more simplified, easy-to-use and manageable solution with the ability to cover majority of their business functions such as managing customer database and enquiry lifecycle, generating estimates, asking for quotes from suppliers, issuing invoices and collecting payments against those invoices, all at an economical cost.Perfectly poised to assist MSMEs in managing their daily business activities through a single interface is OneDigiFlow, headquartered in Hyderabad, with its cutting-edge CRM platform that efficiently manages the entire sales lifecycle. The company offers an easy-to-use interface which permits businesses to follow up with their potential prospects through their entire sales lifecycle. “The vision of OneDigiFlow is to automate the entire lead generation process through its chatbot platform where the leads are captured, logged and managed through a seamless workflow and the businesses get an accurate visibility of their sales pipeline,” says Mohammed Sabuwala, Co-Founder and Director, OneDigiFlow.
Offering a Plethora of Innovative Features
Mohammed goes on to explain how the platform is capable of revolutionizing the performance marketing workflow. The solution
commands quite a market presence with its broad range of features such as the accessibility to a Master Database that integrates previously siloed information. This Master Database stores contacts, client information, product SKUs and other details which can be reused every time one creates a new deal, estimate, tasks and invoices. Saving time that can be utilised elsewhere by the sales team, the platform helps define the probability percentage of closure for every enquiry stage to calculate near accurate sales forecast. Moreover, the feature-rich solution is equipped to help manage the branch offices or individual entities separately through multi company management.
Gearing up for the future, the company aims to automate the services and provide a wide range of ‘Digital Marketing as a Service’ where the marketing efforts are completely automated which can help customers identify, qualify and close deals faster.
OneDigiFlow has catered to a gamut of MSMEs since its inception and has been recognized as one of the leading CRM solution providers in the market. Reminiscing about the company’s journey so far, Mohammad says, “We started off as professional digital agency to provide a wide range of digital services in the space of marketing. Although we have transitioned to OneDigiFlow, we continue to integrate our products with professional services which are being delivered under the brand OneDigiStore. This way, our customers get a bouquet of digital services which are tightly coupled with our platform.”
The vision of OneDigiFlow is to automate the entire lead generation process through its chatbot platform where the leads are captured, logged and managed through a seamless workflow and the businesses get an accurate visibility of their sales pipeline
Gearing up for the future, the company aims to automate the services and provide a wide range of ‘Digital Marketing as a Service’ where the marketing efforts are completely automated which can help customers identify, qualify and close deals faster.
