• In any business today, the term ‘customer-centricity’ is considered as an indispensible key to become more successful and effective. To ensure customer retention and loyalty in this digital era, companies are increasingly adopting Customer Relationship Management (CRM) tools. According to Global Industry Analysts, Inc., the global market for CRM software is projected to reach US$48.4 billion by 2020. As CRM software  has major role in managing customer data and business information, it caters an ideal client- business relationship to the organizations. It helps enterprises in automating their operations related to sales, marketing and customer support. Aside from that, it brings out improved cost saving, business insights, revenue and profitability etc. Though CRM strategies as well as implementation can deliver great benefits, enterprises demand assistance of skilful vendors who have high technical prowess to understand their requirements, demystify CRM implementation and make their business realm more effective. Therefore, vendors with rigorous understanding capability and hands- on approach in identifying and resolving bottlenecks have great prominence in the CRM market. As many vendors come to the CRM technology realm with outstanding solutions and remarkable services, finding a right partner becomes strenuous task for enterprises. Hence, we at CIOReview present a list of “20 Most Promising CRM Solution Providers”, to assist C-Level executives in opting for a suitable CRM partner. A distinguished panel comprising of CEOs, CIOs, industry analysts and CIOReview editorial team have scrutinized various companies before finalizing the names of these CRM solution providers who optimize enterprise investments to ensure sales effectiveness, drive customer satisfaction and enhance bottom line revenues.