• Customer acquisition and retention dictate the success of any product or brand. As competition between businesses intensifies, organizations are adopting a customer-centric approach by implementing CRM (Customer Relationship Management) software. It plays a pivotal role in acquiring, retaining and regaining customers. It assists in designing better and customized products incorporating the customer’s unique requirements and feedback. Businesses leverage CRM software to deliver quality business with improved service levels and reduced operational costs. An integral part of any successful business, the software assists in collecting, organizing, and managing the customer information while simultaneously improving internal communications within the Company. Once the benefits and importance of adopting CRM are established, businesses have to choose the right CRM vendor to work with. While short-listing the CRM solution, it is imperative to analyze the overall capabilities of the product. The solution should facilitate impenetrable security, high scalability, third-party integration, online/ offline access, and deployment flexibility. While there may be a gamut of vendors providing CRM solutions, not all the vendors possess the right skill-set and capabilities to harness the power of CRM and deliver as per the client’s specific requirements. Cioreview comes to the fore with a compact list of “20 Most Promising CRM Solution Providers”.  This go-to list encompasses CRM vendors that display the desired expertise and deep domain knowledge that will assist organizations in achieving their business goals with impeccable customer satisfaction. The vendors featuring in This listing have been carefully handpicked by a renowned advisory group of ceos, cios, industry analysts and the cioreview editorial team.